Quicksight

AK Media Agency works with 8 major ad networks to drive traffic to the websites of its customers, many of whom use custom analytics platforms. Simply integrating Facebook Conversions API and Google Analytics was not an option, so we built our own BI dashboards using Amazon AWS and Quicksight.

Our own custom ETL solution fetches reports out of multiple analytics systems and traffic sources and brings the data together in a series of simple reports. This allows us to manage and optimize our marketing campaigns on the fly using the most important performance metrics.

The key features of our BI system include:

• Highly customizable platform: can be connected to practically any data source and visualize hundreds of business metrics.
• Low cost.
• Multi-level user access: admin/analyst.
• Easy-to-use UI.